We consider a startup to be about searching for and validating a desirable, feasible and viable business model.
We call this Lean Business Exploration.
It is based on Lean Startup (Eric Ries) and Customer Development (Steve Blank).
Startups go on expeditions to search for and validate business models.
Members of a startup exploration team are called startup explorers (or just explorers for short).
One of them is chosen to be the Chief Exploration Officer (or just Chief Explorer for short).
Startup can be assisted on their explorations by:
- Guides – who are experts in Lean Business Explorations and can provide guidance to startups,
- Sherpas – who can assist startup with exploration activities